Madhouse Brand Guide

Logo

Lockup

The Madhouse logo is comprised of two elements – the mark and the typography. Each can be used individually, and together. The preferred usage is to use each element separately within the same layout. The full logo should be reserved for situations where one single logo is the only use option (ex. sponsorship opportunity).

Each version can be used in both Madhouse black and reverse – the typography version can also be used in gray.

Clear Space

It is important the logo has proper clear space surrounding it – it should not be too close to any other graphic elements or the edge of a page. Be sure to refer to the diagram below when placing the logo.

Minimum Size

For accessibility and legibility, the logo should not fall below the recommended minimum size. Below you'll find guidelines for each of the logo versions and minimum size recommendations.

Violations

The following images show examples of logo violations. For brand consistency, refrain from using the logo in any of these ways.

Do not rotate the logo
Do not rotate the logo
Do not stretch the logo
Do not stretch the logo
Do not use any effects on the logo
Do not use any effects on the logo
Do not change the color
Do not change the color
Do not use unapproved lockups
Do not use unapproved lockups
Do not use unapproved lockups
Do not use unapproved lockups