Graphics

Sweat the Details

The Madhouse brand uses a variety of graphic elements to support its aesthetic.

You can pull from the elements below, but always be sure to consider the following elements when creating Madhouse materials:

• Handcrafted elements

• Texture

• Labels

• Line work

• Subtle design choices with big impact (ex. spot gloss on black paper instead of ink, lighter text instead of bolder text, etc.)

Icon Set

The Madhouse brand uses Font Awesome 6 Pro Thin for all icons. Sign in with Madhouse's account and download the font. Then you can browse the fonts on the Font Awesome site to find the glyph you need. Be sure to always use the thin line icons and not the other styles.

The Madhouse Grid

The dot grid, made of Madhouse "M" marks, can be used as a design element within layouts.